Instagram Reels is a popular digital content tool that can help brands and organizations increase their visibility and achieve their business goals on Instagram. With Instagram Reels, businesses can create up to 90 seconds of engaging content to showcase their products and services, attract new followers, build networks, and form partnerships. They can sell their products with quick links and create compelling content featuring influencers' product reviews, customer testimonials, product campaigns, brand collaborations, and sponsorships (Norris, 2022). Using Instagram Reels is an effective marketing strategy. It can help businesses create new product release videos that capture customers' attention, such as "Hot Off The Shelve: The Peachy Queen Lip Balm" Shop Now (click link) or "Marcello Chic Sunglasses, now 50% off. Learn More (click link)". These videos generate customer curiosity and trust that what is being shown is accurate and honest and can drive traffic to your website and increase sales (Adames, 2022). Instagram Reels is not just about selling your products or receiving feedback but about unleashing your creativity. You do not want your profile to resemble an advertising page.

 

As a creator, you need access to various tools to increase engagement and showcase your unique talents. "Brands who post Reels improve their chances of being seen on the explore page. The explore page, where recommended content appears on Instagram, plays a key role in enabling the success of Reels" (Digivizer, para. 9, 2022). With Reels, your approach can be concise, creative, and strategic. If your brand or business receives enough likes, shares, and comments, you might get featured on the Explore page, one algorithm at a time. Instagram Reels is not just limited to artsy content but can also be used to highlight important societal and global issues. With the "Learn More" or "Donate Now" buttons available, users can spread awareness and promote messages rapidly. It only takes a few seconds to send a powerful message that can significantly impact. Whether you are a new hire in the social media department or the intern of a marketing business, in today's digital media era, it is crucial to know various content tools that are easily accessible, visually appealing, and can generate positive feedback. Since Facebook released the digital media tool in August  202 after witnessing the privacy and legal woes of TikTok, Instagram Reels has become another fun, informative tool to build a community around the business you have created.

​

​

​

​

​

​

​

​

​

​

 

 

 

 

 

It is important to remember that even though social media is a more casual platform, your brand should still maintain an ethics policy. Each viewer and customer trust the brand they follow, and if that faith is compromised, it can lead to significant loss in business. Therefore, it is crucial to uphold ethical standards and maintain the trust of your audience. For example, as a fictional brand, "Silky Lustre," a skincare beauty brand would aim to connect with diverse lovers of all things skincare- from facial rollers, moisturizers, and facial cleaners to eye creams and black head cleaners.

​

Although fictional, the brand's message is crystal clear. It targets a specific audience that will adore its products, provide constructive feedback, and help elevate the brand to new heights in marketing (Sharma, 2022). Short video formats are perfect for those who don't like long videos and want to be captivated quickly (Adames, 2022). Instagram Reels provides this opportunity. While anyone can create an Instagram Reel, only dedicated efforts yield desirable results. Brands can ensure long-term success by incorporating feedback from followers, utilizing various forms of media, and actively engaging with their target audience.

​

 

References

​

Adames, I. (2022, July 21). How to measure Instagram reel performance. Search Engine Journal. https://www.searchenginejournal.com/how-to-measure-instagram-reels-performance/457756/#close

Why Instagram reels are important for businesses. Digivizer. (2023, June 20). https://digivizer.com/blog/why-use-instagram-reels-in-your-social-media-strategy/

​

Cucu, E. (2022, August 29). Instagram Reels Data Performance Stats for 2022. ReadWrite. https://readwrite.com/__trashed-10/

​

Norris, P. (2022, June 24). 10 of the best examples of brands using Instagram reels - social... Social Media Strategies Summit Blog. https://blog.socialmediastrategiessummit.com/best-brands-using-instagram-reels/

​

Sharma, V. (2022, August 8). Top 5 B2C Digital Marketing Trends of 2022. Top Software Companies. https://topsoftwarecompanies.co/trends/top-5-b2c-digital-marketing-trends-of-2022